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Standards and Requirements for Quality Audio Description

by Aj Beltis in Video Accessibility

Providing a verbal description of on-screen elements and visual details in media, audio description gives individuals with low vision the context they need to understand and enjoy video content. Think of it as the equivalent of captions, but for those who are…

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March 10, 2025

How 3Play’s Video Translation Service Stands Out

by sofia in Video Accessibility

Localizing videos through translation and dubbing is crucial for resonating with diverse cultures and unlocking new markets. However, traditional localization workflows are plagued by slow turnarounds, excessive costs, and quality inconsistencies across languages. 3Play Media eliminates those barriers as the leading video…

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Updated March 11, 2025

What Is Audio Description?

by Elisa Lewis in Video Accessibility

Imagine trying to enjoy a TV show, movie, or live performance, but not being able to see it. It would be challenging to gain a complete understanding of what is happening. You would most likely miss crucial information that is expressed visually…

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February 24, 2025

Did You Know? Audio Description Is Required by Law

by Kelly Mahoney in Video Accessibility

Keeping up with evolving accessibility laws – and their intersection with rapidly advancing technology and media – can be challenging. However, the complexity of staying informed doesn’t absolve businesses, institutions, and organizations from their legal responsibility to provide accommodations, like audio description (AD).…

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Updated February 20, 2025

Press Release: 3Play Media Expands Executive Team with Strategic Promotions to Support Growth and Innovation in Media Accessibility & Localization

by Kelly Mahoney in Uncategorized

Company promotes Dan Caddigan to Chief Technology Officer and Lily Bond to Chief Growth Officer as part of strategic expansion of executive leadership.   Boston, Mass., February 4, 2025 – 3Play Media, the leading media accessibility and localization provider in North America,…

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Updated February 3, 2025

The Cost of Translation: A Practical Guide for Video Content [Free Budget Planner]

by sofia in Localization

Understanding the cost of translation is crucial for companies looking to succeed in global markets. Professional translation services are essential for localizing products and content, but global product leaders must evaluate whether to build an in-house team or to partner with a…

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Updated February 13, 2025

Press Release: 3Play Media Launches AI-Enabled Video Accessibility Solutions to Help Universities Meet 2026 ADA Requirements

by Kelly Mahoney in Press Release

AI-Enabled Accessibility Solutions Built to Aid ADA Compliance The 2026 ADA Title II compliance deadline represents a turning point for public institutions and universities as they race to ensure their digital content meets accessibility standards. The stakes are high — not only…

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January 21, 2025

AI Dubbing’s Biggest Limitations & Solutions Explored

by sofia in Industry Trends

In today’s globalized landscape, high-quality dubbing is crucial for reaching audiences worldwide. The rise of Artificial Intelligence (AI) has made dubbing more accessible, with AI-powered dubbing solutions offering budget-friendly options. However, AI dubbing has it’s limitations and a human-in-the-loop approach is crucial…

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Updated January 23, 2025

3Play Media Named Among the Best Places to Work

by Kelly Mahoney in Company + Culture

Boston, Mass., January 9, 2025 — We’re excited to announce that 3Play Media was honored among Built In’s 2025 Best Places to Work! These annual awards include companies of all sizes – from startups to enterprise. At 3Play, we’re proud to have…

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January 9, 2025

When to Use Audio Description on Your Content

by Kelly Mahoney in Video Accessibility

With anticipated updates to Title II of the ADA, ensuring accessible media has never been more top-of-mind. Audio description (AD) is one essential aspect of the upcoming requirements, and we’re here to help when it comes to narrowing down the what, when,…

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December 20, 2024

The Ultimate Guide to the 3Play Translator Job

by sofia in Company + Culture

When it comes to language expertise, 3Play’s translators are in a league of their own. Working as a 3Play translator has many perks. Topping the list? Work-from-home flexibility, engaging projects aligned with your interests, and complete schedule control. Read on to learn…

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December 16, 2024

Subtitling vs Dubbing: Which is Right for Your Audience?

by Jaclyn Lazzari in Video Accessibility

Discover 3Play’s Revolutionary AI Dubbing Solution When it comes to watching their favorite foreign language films, many viewers choose between two main viewing options – subtitling vs. dubbing. These two options are largely dependent on the viewer, where they are from, and…

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Updated February 4, 2025
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