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Video Translation in a Hybrid World

by Elisa Lewis in Video Accessibility

After an unprecedented global pandemic that led to relying solely on digital communications, many people are slowly making their way back to in-person settings.  Even as physical gatherings become more commonplace, however, we’re seeing many virtual components stick around in the form…

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Updated August 30, 2023

3 Reasons Why You Need Video Transcription

by Rebecca Klein in User Engagement

Video transcription is the process of translating your video’s audio into text using automatic speech recognition technology, human transcriptionists, or a combination of the two. Without video transcription, your videos rely solely on audiovisual material to convey information. What motivates a video…

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Updated May 19, 2022

WebVTT Captions: How to Create a Web Video Text Track File

by Rebecca Klein in User Engagement

Create your own WebVTT Files [Free Guide] A “Web Video Text Track” file, also known as WebVTT (.vtt), is a popular subtitle and caption file format. WebVTT was created in 2010 by the Web Hypertext Application Technology Working Group (WHATWG) to support…

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Updated June 28, 2024

YouTube SEO Strategy: Tips to Boost Your Search Ranking

by Rebecca Klein in Video SEO

Automate Your YouTube Captioning [Learn About the Integration] YouTube is the second-largest search engine in the world – second only to its parent company, Google. Eight out of 10 video search results are YouTube videos, and the platform is constantly growing, with…

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Updated June 26, 2024

A Captioning Solution Made for Your Peace of Mind

by Kelly Mahoney in Company + Culture

At 3Play Media, we’ve created a captioning solution so flawless you (almost) won’t even notice we’re there! Our innovative closed captioning process incorporates peace of mind every step of the way, to make sure that you don’t have to worry about a…

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Updated October 4, 2023

Framework for Universal Design in Higher Education

by 3mediaweb in Industry Trends

The Universal design framework is designing to help institutions create products and environments that are usable for all people. Universal design (UD) goes beyond ADA compliance and focuses on inclusivity. The goal of UD is to build accommodations into the environment, eliminating…

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Updated March 16, 2021

Create Accessible Canva Video to Boost SEO & Content Engagement

by Jaclyn Lazzari in Video SEO

Every content creator looks for ways to make their content easier to find and more engaging. That’s where creating Canva video comes in handy. Online video content can boost SEO and engagement for blogs and web pages. Below, we’ll show you how…

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Updated January 15, 2021

Captions & Interactive Transcripts Boost Student Performance, Study Finds

by Jaclyn Lazzari in Video Accessibility

Instructors often search for out-of-the-box ways to improve student performance in the classroom. These days, due to the pandemic, many classes are conducted virtually and remotely. What strategies or tools can instructors incorporate into their curriculum to support student success and keep…

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Updated March 16, 2021

How to Increase Conversion Rates with Video

by Aj Beltis in User Engagement

It might be hard to believe that something as simple as adding video to your landing pages can increase conversions by 80% or more – but it really shouldn’t come as a shock.  Consumers and website visitors love video. They click on…

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Updated March 2, 2021

Beginner’s Guide to Pinterest Video Accessibility

by Jaclyn Lazzari in User Engagement

Pinterest video content allows businesses to capture their audience’s attention better and engage in a fresh way. Whether you’re a fitness brand wanting to share workout clips or an eCommerce brand hoping to showcase product tutorials, Pinterest is a great place to…

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September 16, 2020

How to Make Orientation Virtual and Accessible

by Elisa Lewis in User Engagement

The beginning of the school semester is an exciting time for both new and returning students. It’s a chance to meet friends, explore clubs and organizations, and take new and interesting courses.  For students this year, many of these traditionally in-person activities…

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August 5, 2020

Captions Increase Viewership for Facebook Video Ads by 12%

by Elisa Lewis in User Engagement

In reaction to an internal study on user behavior, Facebook made updates to its video ad features. Facebook video ads auto-play without sound and with closed captions forced on. Plus, Facebook can add automatically generated captions to videos that don’t have captions…

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Updated March 30, 2021
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