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Your Audience Wants to See Video Marketing from Your Company

by 3mediaweb in Video Accessibility

Forbes said it: Video marketing is the future of content marketing. Brands that utilize video have seen 200-300% more click-throughs in marketing emails, 80% more conversions on landing pages, and a 54% increase in brand awareness. Video attracts two to three times…

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Updated August 25, 2023

Documenting Accessibility Requirements for Designers

by 3mediaweb in User Engagement

There’s a problem in the design world with regards to accessibility. Accessibility requirements are often not documented clearly, consistently, or in a way for professionals to easily follow and implement. Luckily, there is a solution: Create standard documentation methods that express accessibility…

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Updated July 25, 2019

Social Video and the Changing Trends in Video Accessibility

by 3mediaweb in Video Accessibility

Whether you are a university, a small business, a restaurant, or a major brand, you are probably using social video in some capacity. Thanks to social media, social video is now a resource that companies, organizations, and people can leverage to better…

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Updated September 20, 2023

Trends in Video Accessibility

by 3mediaweb in Video Accessibility

More video is uploaded to the web in 1 month than TV has created in 3 decades. Every day more than 500 million hours of video is watched on YouTube alone. People are watching video on social media; they are watching video…

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Updated July 3, 2024

WCAG 2.0 vs. 2.1: What You Should Know

by 3mediaweb in Video Accessibility

WCAG 2.0 and Beyond: Modernizing Web Accessibility [Free Ebook] WCAG 2.0 vs. 2.1: What’s the difference between them? When the Web Content Accessibility Guidelines 2.1 were released in 2018, there was confusion about whether web developers would need to change websites and…

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Updated September 20, 2023

5 Instagram Accounts Doing Captioning Right

by 3mediaweb in Video Accessibility

Over the last couple of years, social video has grown to be the most popular form of content on social media. What better way is there to engage and connect with your audience than video? But social video has its limitations. For…

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Updated August 25, 2023

McGraw-Hill’s Four-Phase Accessibility Cycle

by 3mediaweb in Video Accessibility

McGraw-Hill’s vision is to “unlock the full potential of each learner.” For over 129 years, McGraw-Hill has been providing innovative solutions to educators and students. But what began as a predominantly print business is steadily becoming a digital business. For McGraw-Hill, the…

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Updated April 20, 2021

How to Convince Your Clients to Caption Videos

by 3mediaweb in Video Accessibility

Oh dear… you know it’s good for them, you know it will help them, yet your clients still don’t want captions. How are you supposed to convince your client that you are [always] right? You have to school them with the facts…

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Updated August 25, 2023

How to Make YouTube Videos Accessible and Interactive with One Click

by Lily Bond in Video Accessibility

With 300 hours of video being uploaded every minute, YouTube is a treasure trove of incredible video content that you may want to use on your site or in your course. But what if the video owner hasn’t added captions? Well, you’re…

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Updated June 3, 2019

Yahoo’s Proactive, User-Centric Approach to Web Accessibility

by Patrick Loftus in Video Accessibility

  We are now well into the digital information era, so isn’t it about time we start making the internet accessible to everyone? While government entities are working hard to legally require that public and private organizations make their web content more…

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Updated June 26, 2024