3Play Media Blog

Updated September 20, 2023

Whether you are a university, a small business, a restaurant, or a major brand, you are probably using social video in some capacity. Thanks to social media, social video is now a resource that companies, organizations, and people can leverage to better…

Audio Description Formats Explained

We aren’t joking around when we say that our goal is to make video accessibility easy. Traditionally, publishing audio description has posed a real challenge, as it is not supported by most video players and platforms. To make the publishing of audio…

Described Video vs Audio Description: What’s the Difference?

Described Video and Audio Description Both Described Video (DV) and Audio Description (AD) consist of an audio track that narrates a program’s visual elements. The description may include information about actions, characters, scene changes, surroundings, costumes, body language, and on-screen text. The purpose of…

Audio Description for Enterprise

At 3Play we have big dreams, and want ALL video to be accessible. We know that often times many factors play a role in deciding what videos to make accessible – and to what extent. Although all enterprise video can greatly benefit…

Updated February 2, 2021

[Checklist] What Matters When Selecting a Closed Captioning Service

Choosing the right closed captioning service can make a big difference. While there are many vendors to choose from, not all are created equal. When selecting a captioning vendor, you want to make sure you find one that is reliable, accurate, and…

How to Add Captions and Subtitles to Instagram TV

Instagram was among the top three most popular video platforms of 2017. In the same year, online video accounted for 74% of all online traffic. By 2019, 80% of the world’s internet traffic will be video. With more and more video being…

Updated March 16, 2021

Trends in Video Accessibility

More video is uploaded to the web in 1 month than TV has created in 3 decades. Every day more than 500 million hours of video is watched on YouTube alone. People are watching video on social media; they are watching video…

Updated July 3, 2024

Captioning and Transcription for K-12

Video is increasingly becoming a popular means of education, particularly in K-12 schools. As a result, captioning is increasingly becoming a hot topic for K-12 schools. When it comes to captioning, what do K-12 schools care about? What are their challenges? And…

Updated August 7, 2024

Blindness Is Not All or Nothing

When people hear the word blind, they often think of someone who cannot see at all. However, blindness isn’t black and white – there is a huge grey area. 3.5% of the world’s population live with vision impairment – that’s 253 million…

Updated April 16, 2021

Deep Dive: How Audio Description Benefits Everyone

Many products and features that we come across daily evolved from products and ideas meant to increase accessibility. Building ramps, which people often use to lug a heavy suitcases or push a stroller, were built with the intention of allowing individuals in…

WCAG 2.0 vs. 2.1: What You Should Know