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All You Need to Know About Closed Captioning Best Practices

by Elisa Lewis in Video Accessibility

Is there such thing as captioning standards? The DCMP defines captioning as “the key to opening up a world of information for persons with hearing loss or literacy needs.” However, not all captions are created equally. Standards and guidelines for captioning quality…

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Updated May 24, 2021

How to Enable Audio Description on Your Smartphone

by Patrick Loftus in Video Accessibility

Third-party mobile apps that contain audio description on videos typically allow smartphone users to enable audio descriptions within the app or video player itself. But if you want to ensure your phone is playing audio description tracks when they are available for…

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Updated March 2, 2021

5 Oral Histories Doing Captioning Right

by 3mediaweb in Video Accessibility

Oral histories are timeless resources that paint a picture of the real human experiences and emotions of past events. In this blog, we cover 5 examples of oral history project who are using captioning to engage their audience in new ways. The…

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Updated November 29, 2023

Captioning and Transcription for Marketing Content

by Patrick Loftus in Video Accessibility

By 2019, 80% of the world’s internet traffic will be video and social video generates 1200% more shares than text and images combined. The stats don’t lie: video marketing works because people can’t get enough of that sweet, sweet video content. So,…

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Updated February 7, 2024

McGraw-Hill’s Four-Phase Accessibility Cycle

by 3mediaweb in Video Accessibility

McGraw-Hill’s vision is to “unlock the full potential of each learner.” For over 129 years, McGraw-Hill has been providing innovative solutions to educators and students. But what began as a predominantly print business is steadily becoming a digital business. For McGraw-Hill, the…

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Updated April 20, 2021

5 Video Streaming Services Doing Accessibility Right

by Patrick Loftus in Video Accessibility

In addition to providing subtitles in multiple languages for a worldwide audience, streaming services understand that providing closed captions and audio description broadens their customer base to include the hundreds of millions of people worldwide who have hearing loss and vision impairments.…

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Updated March 16, 2021

5 Municipalities Doing Captioning Right

by Patrick Loftus in Video Accessibility

Although the FCC exempts PEG content (public, educational, and government access) from online captioning requirements, Title II of the ADA states “no qualified individual with a disability shall, by reason of such disability, be excluded from participation in or be denied the…

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Updated September 20, 2023

Accessibility Laws for Local Government

by Patrick Loftus in Video Accessibility

The federal government requires the governments of municipalities (towns and cities) to guarantee equal opportunity for people with disabilities. Physical structures, electronic information, and any other official activities or programs at the local government level must be accessible to all citizens. While…

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Updated September 20, 2023

How to Convince Your Clients to Caption Videos

by 3mediaweb in Video Accessibility

Oh dear… you know it’s good for them, you know it will help them, yet your clients still don’t want captions. How are you supposed to convince your client that you are [always] right? You have to school them with the facts…

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Updated August 25, 2023

What Publishing Houses Should Know About Video Production

by 3mediaweb in Video Accessibility

It’s no secret that video is a powerful tool to connect with people across the globe. Its engaging nature allows for easier dissemination of information. Today, organizations are asking themselves, “How can we incorporate video into our communication streams?” But producing video…

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Updated October 20, 2023

The Growing Population with Vision Loss

by Elisa Lewis in Video Accessibility

It is estimated that Americans are exposed to over 4,000 advertisements each day, and most of these ads are increasingly visual. In 2017, 37% of marketers said visual marketing was the most important form of content for their business. Statistics show that…

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Updated July 3, 2024

What the Stats Say About Accessibility

by 3mediaweb in Video Accessibility

We’ve created a stats page that tells the story of accessibility and online video. It’s a compilation of the current state of hearing and vision loss, and the growth of online video. The Stats Don’t Lie When it comes to accessibility and…

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Updated September 6, 2023
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